Watch | Eating our way to net zero: what does consumption look like in a sustainable food system?

Consumption and diet shift has been an underdeveloped issue in the environmental food funding landscape. Many funders are investing in regenerative farming practices and seeking to reduce the impacts of agricultural production. However, we cannot change a food system through supply-side measures alone. Equal focus, funding and effort is needed to support the civil society organisations seeking to shift our food environments from the problematic status quo. Building demand and awareness around sustainable food purchasing creates the space and incentive structures for regenerative farming.

Have you ever wondered why we pay a premium for sustainable products, rather than a penalty for purchasing unsustainably? How can we create food environments where healthy and sustainable choices are the norm?

In this webinar, we explored why funding demand-side food system change remains underfunded; identified the most problematic food corporations; mapped the organisations working on consumption; and demostrated what accelerated funding for the sector might look like and deliver. Our speakers:

• Chris Gee, Campaigns Lead – Environment Programme, Oak Foundation
• James Toop, Chief Executive, Bite Back
• Sarah Wakefield, Executive Director, Eating Better
• Adrian Byrne, Director, Real Zero

Please note: the recording starts slightly into the first introduction, but no content is missed! Apologies for the inconvenience.