The Environmental Fundraiser’s Handbook

Rachel Orr, CEO, Climate Outreach. With decades of experience working in communications and PR, Rachel is an expert in storytelling and building narratives for change. She shares what good environmental storytelling looks like based on her experience and Climate Outreach’s popular research. 

Louise Krzan, Head of Philanthropy, Zoological Society of London. Louise has an incredible range of experiences as a fundraiser and a huge amount of complex storytelling successes under her belt. She explores the practical, everyday work of translating complicated environmental work into engaging stories for funders. 

Raysa França, Senior Philanthropy Advisory Manager, Impatience Earth. Raysa has been a fundraiser and is now working closely with environmental funders, advising them around their climate funding strategies. She shares how she infuses her storytelling work with a sense of joy, playfulness, and infectious energy, helping to shift from fear-based to authentic and values-led storytelling.

Andy Raingold & Chloe Revill, Co-Founders & Directors, Change in Nature. Andy and Chloe work with people and groups to help them bring nature into their everyday work. Their short nature connection exercise aims to ground us in today’s theme of finding your voice and how you might want to integrate some of the learnings into our work. 

Your host is Natasha Ratter, Environmental Groups Lead at EFN. Natasha co-ordinates EFN’s work to strengthen the effectiveness of the environmental charity sector and facilitates the Green Fundraiser’s Forum and worked extensively as a fundraiser prior to joining EFN.

• Britain Talks Climate & Nature 2025 by Climate Outreach  – an in-depth analysis on how Brits think and feel about climate and nature and the strategic implications for policy and communication.
• Climate Visuals – The world’s only evidence-based and impact focused climate photography resource. It includes thousands of free, creative-commons licensed and public photographs.
• Looking for ideas on how to structure your stories or try something new? TED includes multiple talk playlists on storytelling techniques: Best Talks on presentation skills and TED Talks on creativity and storytelling. 
• Louise Krzan recommends a public speaking course and service called Gravitas – discover more here.

Patricia Cremona, Research Manager, Environmental Funders Network. Patricia has been one of the driving forces behind our flagship report series: Where the Green Grants Went. She shares a birds eye view of where UK environmental philanthropic funding is going and highlights trends that can help fundraisers spot gaps and opportunities. 

Jess Boyd, Philanthropy & Partnerships Manager, Environmental Investigation Agency. Working within an organization that works on a global scale, Jess brings important insights on fundraising for issues that deeply intersect with social justice how to tell complex stories that resonate and how fundraising might look different in the future if we focus on communities-centred approaches.

Elizabeth Salter-Green, Founder -Director, CHEM Trust. Chemicals, toxics and pollution remain a key driver of environmental change and hugely impact human health and the health of our ecosystems and wildlife. Elizabeth shares her experience of fundraising and working on this important but highly technical area and how she’s successfully connected this complex topic to the bigger picture for funders. 

Andy Raingold & Chloe Revill, Co-Founders & Directors, Change in Nature. Andy and Chloe work with people and groups to help them bring nature into their everyday work. Their short nature connection exercise aims to ground us in today’s theme of understanding the bigger picture and how you might want to integrate some of the learnings into our work. 

Your host is Natasha Ratter, Environmental Groups Lead at EFN. Natasha co-ordinates EFN’s work to strengthen the effectiveness of the environmental charity sector and facilitates the Green Fundraiser’s Forum and worked extensively as a fundraiser prior to joining EFN.

• Future Stewards Ambassador programme by EIA – a new community of ambassadors helping us to protect the natural world.
• Where the Green Grants Went 9 by EFN – our flagship research provides an overview of environmental giving in the year 2021/22 by UK foundations and lotteries.
• Environmental Funding by European Foundations – Volume 7 by Philea – this report is the most comprehensive report to date on environmental philanthropy in Europe. 

Dr Sophia Cooke, Strategic Initiatives Lead, EFN. Sophia is an expert in helping people and organisations take insights from research and put them into practice. She was the driving force behind our new research on improving funder and fundraiser relationships and shares insights on creating trust-based and honest working relationships across the sector.  

Aruna Bahia, Sustainability Lead, Co-op Foundation. Leading Co-op Foundations’s sustainability giving, Aruna brings the funder perspective on creating meaningful relationships with grant partners. She shares how she and her colleagues build authentic relationships and why she advocates for more trust-based philanthropy across the sector. 

Steve Jones, Chief Operating Officer, ORCA. A sub-group leader of the GFF and expert at corporate fundraising, Steve shares how he’s cultivated strong relationships and navigated power dynamics with funders and corporate partners. His insights show how it’s possible to maintain healthy cultures and working relationships, whilst staying true to yourself and your organisation’s values. 

Andy Raingold & Chloe Revill, Co-Founders & Directors, Change in Nature. Andy and Chloe work with people and groups to help them bring nature into their everyday work. Their short nature connection exercise aims to ground us in today’s theme of creating meaningful relationships and how you might want to integrate some of the learnings into our work. 

Your host is Natasha Ratter, Environmental Groups at EFN. Natasha co-ordinates EFN’s work to strengthen the effectiveness of the environmental charity sector and facilitates the Green Fundraiser’s Forum and worked extensively as a fundraiser prior to joining EFN. 

• Increasing the effectiveness of environmental funder-fundraiser relationships by Dr. Sophia Cooke & EFN – this report examines areas of ineffectiveness in the funding landscape, homing in on key issues facing environmental fundraisers. A second report on challenges facing environmental funders will be published later in 2026. 
• Key takeaways from our 2025 funder-fundraiser conference by Tara Cooper, EFN – a blog showing what we learnt about funder-fundraiser relationships, the current funding ecosystem and how we can improve it during our latest funder-fundraiser gathering. 
• Corporate Fundraising Working Group by the Green Fundraisers Forum & Steve Jones. Any GFF member can join the Corporate Fundraising Working Group and their regular meet ups via the newsletter. The majority of these sessions are not recorded, but we have two previous workshops you can watch now: Corporate fundraising workshop with Steve Jones and Corporate fundraising workshop (second edition) with Steve Jones
• Opening & trusting grantmaking by IVAR – IVAR’s eight commitments that funders can sign up to – calling for funders to adopt more open and trusting practices that make life easier for those they fund. 

Jo Musker-Sherwood, Founder, The Rest of Activism. Activist, mother, wellbeing facilitator and coach, Jo supports individuals and organisations across the environmental sector to build healthier ways of working. She shares her personal experience of burnout, how she healed from the experience and what tools individuals and organisations can use to recover from burnout.

Mohammed Towhasir, CEO, Become United. Mohammed has years of experience of working with and for marginalised communities in Greater Manchester. He shares his work in reconnecting local communities with nature at Become United and provides ideas and insights on building more equitable communities across the environmental sector.

Laura Perratt, Fundraising consultant, Prospect & Pitch. A GFF sub-group leader and Fundraising Consultant, Laura thrives in building communities for people to learn and support each other. She shares her methods in creating welcoming spaces for fundraisers and why connecting with peers helps fundraisers both with their day to day work and to improve their wellbeing. 

Andy Raingold & Chloe Revill, Co-Founders & Directors, Change in Nature. Andy and Chloe work with people and groups to help them bring nature into their everyday work. Their short nature connection exercise aims to ground us in today’s theme of building community and wellbeing and how you might want to integrate some of the learnings into our work. 

Your host is Natasha Ratter, Environmental Groups Lead at EFN. Natasha co-ordinates EFN’s work to strengthen the effectiveness of the environmental charity sector and facilitates the Green Fundraiser’s Forum and worked extensively as a fundraiser prior to joining EFN.

• Join the Working Well Network – the Network is open to anyone, and you are free to come to sessions as a one off experience, or to come along regularly.
• Resources by the Working Well Network – two reports that share how the processes and values by which the Working Well Network was created, including exploring lived experiences and what it means to take risks in the hope of creating something better.
• Active Hope by Joanna Macy and Chris Johnstone – a book that shows us how to strengthen our capacity to face this crisis so that we can respond with unexpected resilience and creative power.
• Change in Nature’s page for fundraisers – Andy and Chloe have curated a special selection of videos and exercises for environmental fundraisers that would like to build on the nature connection exercises at the end of each episode.