With Craig Linton, Bright Spot, and Rebecca Curtis-Moss, Friends of the Earth Scotland
Craig looks at what is currently working well in digital fundraising, and some common pitfalls to avoid. Rebecca shares her experiences from FoE Scotland, who are raising money successfully through digital channels.
By the end of the session you will:
- Understand different types of digital campaigns and when to use them
- Be able to avoid common mistakes that derail digital fundraising and cost charities thousands of pounds
- Learn from a real case-study from an environmental charity
- Know how to use Facebook tools to help test ideas quickly and cheaply
About the trainer – Craig Linton
Craig has spent more than 18 years in fundraising, working out how to delight donors and increase income. He has a passion for individual giving, digital fundraising and creating great supporter experiences.
He is the co-author of Donors for Life: A Practitioner’s Guide to Relationship Fundraising and is the founder of the Fundraising Detective blog. He delivers the Individual Giving Mastery Programme at Bright Spot alongside Rob Woods. He is also a fellow at Rogare, the fundraising thinktank.
With thanks to the Esmée Fairbairn Foundation for making this training series possible