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Fundraising training 3: Telling stories to inspire action

With Rob Woods, Bright Spot, and Jennifer Few, Yorkshire Wildlife Trust

Rob shares techniques to help you bring to life the key issues that your supporters care about, so that you talk and write less about what your charity does, and more in ways that help supporters want to take action.

By the end of this session you will:

  • Understand tactics to improve your ability to find and tell powerful stories
  • Have gained ideas to help people want to take action
  • Understand the key mistake most charities make, and how to avoid it
  • Have explored an approach to identify and bring to life the most important messages in your campaign

About the trainer: Rob Woods

Rob (@woods_rob) is an award-winning trainer, a podcaster and the creator of the online training resource for fundraisers, the Bright Spot Members Club. He is the author of several fundraising books including, most recently, the e-book Power Through The Pandemic; as well as The Fundraiser Who Wanted More and Win that Pitch. He is the host of the Fundraising Bright Spots podcast. For thirteen years he has been a tutor for the IOF Academy in the UK. Bright Spot clients include British Red Cross, Cambridge University, Greenpeace, Scottish Ballet, TATE and UNICEF.



Resource pack

With thanks to the Esmée Fairbairn Foundation for making this training series possible