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What Influences Wealthy Donors To Give To Different Causes?

Donations to the environment are estimated to represent less than four per cent of total foundation giving in the UK and less than five per cent of public donations. In research about the causes to which the wealthy give, the environment is always a low priority.

In an attempt to understand the reasons, this paper summarises the state of knowledge around what facilitates wealthy individuals to donate to different causes, with a particular focus on the environment. It summarises the key learnings, provides a reading list and makes recommendations for the Environmental Funders Network’s strategy for expanding environmental philanthropy, as well as for environmental charities running major donor programmes.

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