From “veggie burgers” to “vegan sausage rolls”, Europeans have been enjoying plant-based meat and dairy for decades. But in October 2020, the European Parliament voted on a plan to ban the plant-based sector from naming their products with the everyday language people use to describe these foods. Following a funder-supported campaign from The Good Food Institute Europe in collaboration with other international non-profits, leading businesses and thousands of consumers, MEPs voted to reject this attack on plant-based meat. Richard Parr, Managing Director of GFI Europe, describes how the willingness of their funders to support a collaborative approach enabled their small team to have an outsized influence in defeating the veggie burger ban.
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